7 Surprising Things The Rich Never Buy That Keep Their Fortunes Intact

Have you ever wondered why billionaires like Warren Buffett choose to live in the same old houses they bought before getting extremely wealthy? Or why some of the most affluent people rarely flaunt flashy cars or designer brands? You’d think with all those zeros in their bank accounts, they’d be the first to splurge. But the truth is, getting rich isn’t the same as staying rich. Often, it’s the things you choose not to buy that enable long-term wealth.


In this article, we’ll reveal 7 surprising things the rich never buy. By uncovering their unexpected spending strategies and everyday items they skip, you’ll discover how the wealthy keep their fortunes intact. So let’s dive into the clever buying habits of the affluent and how skipping certain purchases contributes to their lasting financial success.

Cheap Furniture

We’ve all experienced that infamous IKEA moment, right? You dedicate hours to selecting the perfect piece, haul it home, and then find yourself grappling with instructions that seem like gibberish. After painstaking hours assembling hundreds of tiny hardware pieces, your budget-friendly creation is left shivering and quaking at the slightest nudge.

This rite of passage tempts us all to opt for these frustrating options when furnishing our first place. However, the wealthy don’t play this furniture roulette game. They invest in quality pieces built to outlast decades, not just survive assembly.

Here’s the thing – buying one high-quality furniture piece that lasts 20 years is cheaper long-term than purchasing four or five disposable items. While more expensive upfront, investing in durable furniture that withstands the test of time saves money and headaches down the road. The rich understand this. They skip the cheap stuff, instead buying pricier items of exceptional craftsmanship that remain intact for generations. It’s easier on the nerves and the wallet!

New Cars

Picture this – you just signed for a brand new car, feeling the thrill of ownership and that intoxicating new car smell. But as soon as you drive off the lot, your car’s value instantly plunges by 10%. And if that wasn’t bad enough, after one year of ownership, it will have depreciated by 20%!

Wealthy folks enjoy nice cars, sure. But they know vehicles aren’t investments – they’re depreciating assets. Many prefer buying quality used cars where someone else already took the big initial depreciation hit. In fact, research on 10,000 millionaires reveals the average millionaire drives a 4-year-old car with 41,000 miles.

It’s all about understanding true value, not just price tags. The rich don’t get swayed by flashy marketing for the latest models. They focus on finding cars with strong resale value that retain worth over time. For the wealthy, vehicles are about transportation and utility, not status.

Risky Investments

While Hollywood often dramatizes investing as high-stakes gambling with instant, massive payouts, the reality is far different. The strategies of the affluent are more reserved. They shy away from speculative stocks or pouring life savings into cryptocurrency, favoring a steady, calculated approach.

Sustainable wealth-building is a product of disciplined gains and strategic patience, not risky bets. This method lacks big payouts and flashy wins, but it’s the bedrock of enduring financial growth. The wealthy carefully spread investments across different areas to make their finances resilient. They understand markets deeply rather than chasing quick cash. Focusing on steady progress, the rich prefer seeing money grow over time versus risking it all for excitement.

Wealth Concept


Non-assets are sneaky money drains that don’t generate income or appreciate in value. Think new iPhones, shoes, or big-screen TVs. These financial sinkholes slowly but steadily drain resources. The affluent avoid these wealth traps.

They know the difference between non-assets and real investments like real estate, stocks, or businesses. When making purchases, the rich think ahead – will this item retain or gain value over time? Can it produce income? If the answer leans towards no, they’ll skip it, avoiding financial quicksand. This forward-thinking actively protects their wealth from fleeting pleasure buys.


Marketed as vacation solutions, timeshares trap buyers despite promises of a holiday home. Ongoing maintenance fees, inflexible schedules, and a market with far more sellers than buyers make timeshares a deception. The wealthy steer clear of these money pits for good reason.

Instead, they opt for investments offering flexibility, control, and better returns – not a single shackled property with limited usage and hidden costs. The rich make purchases that grow in value and provide long-term benefits, not short-lived enjoyment with expensive strings attached. Timeshares fail to offer this, so the wealthy avoid them entirely.

Designer Goods

It’s a common misconception that the rich buy expensive designer items just to show off. In reality, while they do buy high-end goods, it’s not for flashy displays of wealth. The wealthy value quality craftsmanship, durability, and utility over branding.

The rich avoid fleeting fashion trends, instead investing in goods retaining or increasing in worth over time. For them, luxury shopping is not about brand names or showing off. It’s about purchasing items of genuine, lasting quality and value through meticulous research – the essence of intelligent wealth.

Unused Gym Memberships

This one might seem oddly specific, but it represents a larger principle – value for money. Wealthy people don’t pay for things they don’t use, regardless of the small expense. They recognize unused services as neglected opportunities – wasted time and money.

Whether a gym membership, streaming service, or magazine subscription, the wealthy audit expenditures, cutting the fat mercilessly. They put money where their true interests and passions lie, not forgotten subscriptions or neglected memberships. The rich ensure every dollar spent serves a real purpose, contributing to their broader life goals.


Lasting wealth requires more than just high earnings – it’s built through intentional savings and spending. The rich navigate life with a different money mindset, seeing beyond immediate pleasure to focus on long-term value and growth. By understanding and adopting these principles, you too can start on the path towards financial stability and wealth preservation.

The key is having the discipline and foresight to skip temporary enjoyment items that drain funds and invest in quality assets that appreciate. With smart financial habits, it’s possible to keep your fortune intact for the long run.